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Showcase Entries Open - August 1, 2024


An event devoted to the youth of the cattle industry!
Our young members are invited to join us for junior-exclusive conformation classes.
We will be offering purebred and Hereford Influence classes.
New this year, we will be welcoming juniors to bring cattle from any breed to join our All Other Breeds classes.


Twenty F1 2024 born heifer calves featuring all the major beef breeds including:
Red Angus, Black Angus, Simmental, Charolais, and Hereford will be represented. 
These 20 heifers are being donated by top ranchers throughout Western Canada.

The primary target for this event are 4-H and beef industry youth.
4-H clubs and Commercial breeders from around the province will be invited to join the

Alberta Hereford Showcase weekend (Nov 2-3,2024) in Red Deer. Youth must be in attendance to win.

Commercial based youth from each club in attendance will have their name entered
into the F1 heifer lottery – each youth will have the chance to win an F1 heifer.


This year, the junior show programming will feature a new competition aimed at juniors looking to hone their cattle marketing skills. Competitors can enter any of the three competitions whether or not they will be attending the show with cattle. The three competitions will be:

  1. Digital Advertising: Juniors will submit a series of digital advertisements marketing a specific animal. The advertisements will include a print-ready ad for a magazine and a plan for a social media advertising campaign.

  2. Show Presentation: Juniors will be assessed on the presentation of an animal and their stall during a set period at the Showcase. For juniors not bringing their own cattle, entrants can be matched with exhibitors volunteering use of their animals on a first come, first served basis.

  3. In-Person Marketing: An anonymous judge will speak with junior competitors in the barns at the Showcase to assess their ability to speak to prospective customers and sell their animal. Set time frames during which the judge may be visiting the juniors will be provided so that the juniors do not have to be present at their stall at all times.


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