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JUNIOR INFORMATION

JUNIOR HEREFORD SHOW & ALL BREEDS SHOW

This event is dedicated to the youth of the cattle industry - all ages!

 

Our young members of the beef industry are invited to join us for junior-exclusive conformation classes. 

NEW THIS YEAR:

JR JUDGE - Will Meadows

SUPREME QUALIFIER Farm Fair - Hereford and All other Breeds (must be a registered animal)

Queen of Hearts Female Futurity




 

CLICK HERE FOR ENTRIES

Entry Deadline: September 30th

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QUEEN OF HEARTS - Sunday, November 1st, 2026

Calling ALL youth, ages 9-21, in the Canadian Beef Industry!

This is your opportunity to win a 2026 born F1 Hereford Cross

or Purebred heifer calf to add to or start your herd!

 

Join us as 20 (or more!) F1 heifer calves will be given away to our Queen of Hearts Participants on Sunday November 1, 2026.

To register for Queen of Hearts Youth Herd Builder CLICK HERE

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SEEDSTOCK SELLERS CHALLENGE

Returning for year two, this junior show programming is aimed at juniors looking to hone their cattle marketing skills. Competitors can enter any of the three competitions whether or not they will be attending the show with cattle. The three competitions will be:

  1. Digital Advertising: Juniors will submit a series of digital advertisements marketing a specific animal. The advertisements will include a print-ready ad for a magazine and a plan for a social media advertising campaign.
     

  2. Show Presentation: Juniors will be assessed on the presentation of an animal and their stall during a set period at the Showcase. For juniors not bringing their own cattle, entrants can be matched with exhibitors volunteering use of their animals on a first come, first served basis.
     

  3. In-Person Marketing: An anonymous judge will speak with junior competitors in the barns at the Showcase to assess their ability to speak to prospective customers and sell their animal. Set time frames during which the judge may be visiting the juniors will be provided so that the juniors do not have to be present at their stall at all times.

 

© 2026 by the Alberta Hereford Association

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