Returning for year two, this junior show programming is aimed at juniors looking to hone their cattle marketing skills. Competitors can enter any of the three competitions whether or not they will be attending the show with cattle. The three competitions will be:

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1. Digital Advertising: Juniors will submit a series of digital advertisements marketing a specific animal. The advertisements will include a print-ready ad for a magazine and a plan for a social media advertising campaign.
    

2. Show Presentation: Juniors will be assessed on the presentation of an animal and their stall during a set period at the Showcase. For juniors not bringing their own cattle, entrants can be matched with exhibitors volunteering use of their animals on a first come, first served basis.
    

3. In-Person Marketing: An anonymous judge will speak with junior competitors in the barns at the Showcase to assess their ability to speak to prospective customers and sell their animal. Set time frames during which the judge may be visiting the juniors will be provided so that the juniors do not have to be present at their stall at all times.​

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