top of page

The Alberta Hereford Association is proud to present the Alberta Hereford Showcase, held at the Westerner Park in Red Deer, Alberta in conjunction with the Canadian Finals Rodeo during the beginning of November. This event combines several different events into one showcase – Female Sale, Open Show, Bull Genes Event, Junior Show & Female Futurity – under one roof over 3 days. The Alberta Hereford Showcase is a fantastic opportunity to showcase your breeding program and network with commercial cattlemen and purebred breeders alike. 


Hereford Genes Event

- Parade of Bulls -

- People's Choice Awards - 

- Genes Bull Sale - 

Best of the West Bull Sale Catalogue
Available Online Now!  >>
2023 Hereford Genes Catalogue.jpg

Genes of the Future Female Sale
& Banquet

- Heifer video sale -

Evening social & Guest Speakers -

2023 Genes of the Future Sale cover.jpg
<< Genes of the Future Female Sale Catalogue 
     Available Online Now!

An elite group of heifers will be for sale & auctioned off.

This is a rare opportunity to select from many of the top herds in Canada.


Alberta Hereford Showcase
Horned & Polled MOE Show

The largest Hereford Show in Alberta
Horned and Polled will show separately
Hereford Plus Divisions for all age categories
Mark of Excellence Show
(Points toward Canadian Hereford Association's MOE Show Awards)

Junior Hereford & Hereford Influence Show

An event devoted to the youth of the cattle industry.

This is a Hereford and Hereford Influence show which gives
opportunity to junior enthusiasts throughout the western provinces. Participants will be able to compete in conformation, showmanship and other fun-filled activities throughout the day.
• Open to Hereford and Hereford Influence
• Any Hereford, Polled Hereford or Hereford Influence entries can also be entered in the Open Show
• Junior Hereford Show – all classes


Bow Valley Genetics
Female Futurity

- Heifer calf & yearling heifer show -

Contact Dave Dennis at 403-815-3161 for more information

Not bringing cattle but still want to support the event?
Please contact Dave Dennis at 403-815-3161 for sponsorship opportunities

bottom of page