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Showcase Entries Open - August 1, 2024
HEREFORD GENES EVENT
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GENES OF THE FUTURE FEMALE VIDEO SALE
SHOWCASE HORNED & POLLED MOE SHOW
The largest Hereford Show in Canada!
Horned and Polled will show separately
Mark of Excellence Show
(Points towards the Canadian Hereford Association's MOE Show Awards)
HEREFORD INFLUENCED OPEN SHOW
Hereford Plus Divisions are offered for all age categories
CHOICE CUT COMPETITION - CARCASS SHOWDOWN
BOW VALLEY GENETICS FEMALE FUTURITY SHOW
HEREFORD GENES EVENT
Friday October 30th, 2026 - 1pm
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Exhibitors enter your bulls in the Genes Event.
2026 is a NEW year and a refreshed event!
Parade of Bulls - Yearling and Bull Calves
People’s Choice Awards
Prizing: $2500 People’s Choice Yearling Bull
$500 Reserve People’s Choice
$2500 People’s Choice Bull Calf
$500 Reserve People’s Choice Bull Calf
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Champion Banner for Yearling and Bull Calf - Sponsored by SNS Herefords
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We are marketing for YOU: Hereford Digest, Genes of the Future/Best of the West Bull Sale Catalogue, ABP Magazine, American Hereford World Baldy Advantage Edition, Online - FB, IG - sponsored ads, personal mail invitations to more than 2200 Cattlemen
Broadcast - Live on DLMS
It’s Commercial Cattlemen’s afternoon:
Cattlemen’s afternoon Social - networking, bites
Prizing for Commercial and Purebred guests
Irvine’s Stock Trailer - 1 year lease (Sponsored by AB Hereford Showcase)
$1000 Alta Genetics semen collection voucher
$1000 Bova-tech embryo collection voucher
Live Music - Dustin Far at 6:00pm
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Best of the West Bull Sale - 2025 sale average $16,804.00
GENES OF THE FUTURE FEMALE SALE
Sunday, November 1st 2026 - NOON
(Broadcast on DLMS)
An elite group of bred heifers and heifer calves will be sold at the 6th annual female sale, including choice of lots from select purebred breeders.
19 selected females will be on offer.
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Genes of the Future Female Sale - 2025 sale average $11,071
2026 NATIONAL HEREFORD SHOW
Saturday, October 31st, 2026​
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Truly a showcase for Canadian Hereford genetics! The largest Hereford (MOE) show in Canada, this event attracts exhibitors from across the country.
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2026 AGRIBITION SUPREME QUALIFIER,
2026 Supreme Qualifier Farm Fair.
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2026 Judges: Lee and Dawn Wilson | Miller Wilson Angus
​Banquet at 6:00pm - Beef Sponsor Your Local Ranch
Get your Banquet Tickets: CLICK HERE
Keynote Speaker - Kevin Shultz | Sandhill Farms
Special Presenter - Neogen
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ENTRIES CLOSE: September 30th - Get YOUR ENTRIES in
NEW for 2026
Olds College - Werklund School
of Agriculture Technology
Agriculture Management Student Mentorship/Engagement, Partnership.
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50+ Students from the Ag Management program and Red Angus Show & Judging team will be be paired with consignors/mentorship and participate in programming Oct 30 - Nov 1st.
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Special Event Guest and Keynote Speaker - Kevin Shultz of Sandhill Farms
Special Presenters Throughout the Week - Neogen, Bova-tech, Kee Jim
Social Influencer and Jr Judge - Will Meadows
American Hereford World Fieldman - Aaron Friedt
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Exhibitor Buffet - Thursday, October 29th
Wrap up the National Hereford Show and enjoy a delicious buffet dinner, special presentations and Keynote Speaker Kevin Shultz.
Get your tickets: CLICK HERE
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CHOICE CUT COMPETITION - CARCASS SHOWDOWN
Friday October 30th, 2026 - 10am​
Generously Sponsored by: Little Fort Herefords
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3rd annual Choice Cut Carcass Showdown, a bull ultrasound carcass evaluation and competition with prizing.
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All 2025 born Hereford bulls up to February 15th, 2026 entered at the Alberta Hereford Showcase,
including the Hereford Genes Event & Best of the West Bull Sale,
will be ultrasound at the chute during weigh-in.​
Rod Wendorff of Windy Ridge Ultrasound will analyze the data
in conjunction with TELUS Agriculture & determine the following:
Best Ribeye/100lbs LMY Yearling Bull
Best Marbling Yearling Bull
Best Overall Carcass Yearling Bull (combining all the carcass traits)
Best Overall Carcass Bull Calf (combining all the carcass traits)
PRIZES
Yearling Bull:
Champion Ribeye/100lbs LMY - $2500 & Banner
Champion Marbling - $2500 & Banner
Supreme Carcass Champion - $2500 & Buckle
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Bull Calf:
Supreme Carcass Champion - $2500 & Buckle
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Keynote Speaker: Dr. Kee Jim DVM, Cattle Feeders Hall of Fame Inductee, lifelong learner​
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2025 Alberta Hereford Showcase
Choice Cut Carcass Competition - Top 10 Yearling Bulls
BEST OF THE WEST BULL SALE
Friday October 30th, 2026 - 6:30pm
(Broadcast on DLMS)
Wrap up a great day of BULLS with the Best of the West Bull Sale.
A select group of both bull calves and yearling bulls from across Alberta will be on offer.
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This year we will be offering 2 x $2500 sale credits to registered bidders (must be used at 2026 sale).
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