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EXHIBITOR INFORMATION

Showcase Entries Open - August 1, 2024

HEREFORD GENES EVENT

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GENES OF THE FUTURE FEMALE VIDEO SALE

SHOWCASE HORNED & POLLED MOE SHOW

The largest Hereford Show in Canada!
Horned and Polled will show separately
Mark of Excellence Show
(Points towards the Canadian Hereford Association's MOE Show Awards)

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HEREFORD INFLUENCED OPEN SHOW

Hereford Plus Divisions are offered for all age categories

CHOICE CUT COMPETITION - CARCASS SHOWDOWN

BOW VALLEY GENETICS FEMALE FUTURITY SHOW

Showcase Entries Open - August 1, 2024

HEREFORD GENES EVENT

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A proven event that showcases the best of the best!

Commercial cattlemen have been coming to the Genes Event

for 18 years in search of quality Hereford genetics.

They come back year after year to keep up with the genetic progress of Herefords and to enjoy a great social and networking experience.

The Hereford Genes Event consists of:

Parade of Bulls
People's Choice Awards
Best of the West Bull Sale

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GENES OF THE FUTURE FEMALE VIDEO SALE
& SHOWCASE BANQUET

An elite group of heifers will be auctioned off via video sale prior to the Showcase Banquet.

The Showcase Banquet will be a celebration of the Hereford industry with

good food, amazing networking and learning opportunities.

Attendees will be a mix of purebred breeders and commercial cattle producers.

SHOWCASE HORNED & POLLED MOE SHOW

Truly a showcase for Canadian Hereford genetics,

our show exhibitors compete for prestigious championship awards.

A Canadian Hereford Association recognized Mark of Excellence Show,

this event attracts exhibitors from across the 4 western provinces.

Horned Hereford & Polled Hereford will show separately.

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HEREFORD INFLUENCED OPEN SHOW

Hereford Plus Divisions are offered for all age categories.

CHOICE CUT COMPETITION - CARCASS SHOWDOWN

New for 2024, the Showcase is launching the Choice Cut Carcass Showdown,

a bull ultrasound carcass evaluation and competition with prizing.
 

All 2023 born Hereford bulls entered at the Alberta Hereford Showcase,

including the Hereford Genes Event & Best of the West Bull Sale, 

will be ultrasound at the chute during weigh-in on October 31, 2024.

Rod W. of Windy Ridge Ultrasound will analyze the data & determine the following:

  • Best Ribeye per 100lbs Bull

  • Best Marbling Bull

  • Best Lean Meat Yield Bull

  • Best Overall Carcass Bull (combining all the carcass traits)

    PRIZES

  • Champion Ribeye per 100lbs Bull - $2,500

  • Champion Marbling Bull - $2,500

  • Champion Lean Meat Yield Bull - $2,500

  • Supreme Carcass Champion - $3,000 & Buckle
     

The Choice Cut Competition will take place directly following the group classes

at the Open Show on Friday, November 1st.

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BOW VALLEY GENETICS FEMALE FUTURITY SHOW

The Bow Valley Genetics Female Futurity

is back for year THREE at the Alberta Hereford Showcase!


The Female Futurity Show is open to:

- All heifer calves being shown in the Hereford Showcase MOE Show,

- Returning yearling heifers that were entered as calves in 2023

- Returning Cows (with calves) that were entered as yearling heifers in 2023

NEXTGEN SOCIAL

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Breeders between the ages of 18 and 35 are invited to join us for

a chance to network with other like-minded young beef producers!
The evening will feature a session on succession planning for

young producers looking to take over an established farm business,

a free meal & lots of time for socializing over some refreshing beverages.

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